EXPERIENCED WINE BUSINESS CONSULTING
Take Your Wine Business To New Heights
Magnum Wine Solutions was established in 2001 when wine marketing and sales professional James Hall saw the emerging need for outsourced “hands-on” marketing and sales consultancy services.
Magnum provides strategies, consultation and assistance in wine sales, distribution, wine marketing and branding to wine producers and wine-related businesses. We assist wineries to successfully prepare for and compete in the global wine market with proven business techniques, through wine quality and style assessment, by building brand value and by generating sales effectively.
Video Source: Courtesy of Bellbrae Winery
Optimise Your Wine Business Today!
Image Source: Courtesy of CSP Creative
SALES AND MARKETING INTRINSICALLY CONNECTED
Optimising Wine Sales and Marketing Goals
Magnum Wine Solutions prides itself on “Making It Happen”, thriving on taking responsibility for delivering results on the marketing and sales plans it develops with clients.
Wine sales are more than just “moving cases”. It is about developing relationships with customers, whether they are distribution partners, retail and on-premise customers, or consumers purchasing wines from either trade accounts or direct from wineries. Marketing is communication.
We ensure that goals and objectives are aligned to all relevant sales channels to create and maintain a cohesive brand presence that resonates with each person purchasing that wine brand.
Clients
Businesses That We
Have Worked With...
CHARGE FORWARD – TO A PLAN THAT SUITS YOU
Wine Business Roadmaps Built Exactly to Your Needs
Magnum Wine Solutions offers end-to-end wine marketing and sales services for wineries and/or wine brands. We assess your position in the market, identify your marketing and sales objectives, then develop an actionable marketing and sales plan together to achieve success.
Magnum will readily implement that plan – being “hands on” and directly accountable is something we take great pride in being – backing the decisions that we have developed together.
Services
What We Can Do For You and Your Wine
Magnum Wine Solutions draws on over 35 years of sales, marketing and general management experience in the wine industry building sustainable, leading brands for a wide variety of wine producers – across multinationals, private companies and family owned wineries.
The experienced solutions-orientated approach that Magnum takes in sales, marketing and general management has a strong track record when partnering with leading wine businesses in domestic and international markets.
Magnum Wine Solutions has assisted dozens of wine and wine-related businesses, with the majority being long term engagements, directly handling their sales and marketing needs.
SALES AND DISTRIBUTION SOLUTIONS
The best results for your sales relationships in all markets. Sales channel management and business development; optimise relationships between wine producer and distributor; sales personnel management; direct to consumer sales
EXPORT MARKET MANAGEMENT
Export sales strategies – development and implementation; distributor/agent management; market entry planning; export documentation and administration; optimising and coordinating Wine Australia program participation
BRAND & Marketing MANAGEMENT
Brand creation, refinement, overhaul or re-positioning; product development (including wine blending); packaging; marketing communication and publicity; social media platforms
STRATEGIC MARKETING & BusineSS PLANNING
Having the best plans in place across the entire business. Ensuring the marketing and operational plans reflect the business plan; project feasibility assessments; due diligence assistance
Image Source: Courtesy of Brothers in Arms Winery
Image Source: Courtesy of Brothers in Arms Winery
FOR OUR CLIENTS
Make The Most Of Your Opportunities
Magnum Wine Solutions takes a practical approach to its partnerships with wine businesses and their brands. Every engagement is taken with passion, belief and integrity, underwritten by a commitment to deliver value and results.
Magnum knows and understands the wine industry extremely well, and enjoys nothing more than assisting wine businesses get the most out of their opportunities.
Wine is our passion!
Image Source: Courtesy of Bellbrae Winery
IN THE MEDIA
Tourism Australia’s national campaign of Bellbrae Estate
Very excited to share Tourism Australia’s newest national campaign video of Bellbrae Estate. Wrapped with how it turned out and hope you’ll love it too. See for yourself!
Bellbrae Estate has been a longstanding client and is leading the way in the Surf Coast sub-region of Geelong. Well worth a visit – Bellbrae Estate is the First Taste of the Great Ocean Road.
IN THE MEDIA
China Anti-Dumping allegations against Australian wine.
Drive with Nicole Chvastek interview on Tuesday 18th August 2020 discussing, “China’s Anti-Dumping allegations against Australian wine.”
The main points of the interview in relation to China’s Anti-Dumping allegations against Australian wine:
- Dismissing the claims as untrue and ridiculous
- Emphasising Australia’s position in the China wine market place as a high value producer: not a producer of cheap wine, not competing in the same price segments as domestic Chinese wines.
- Expressing the high level of importance Australian wine producers and their Chinese business partners place on respect. Respect is key to the strong business relationships that already exist and are enjoyed.
- The impact of this Chinese Government decision is going to hurt a lot of Chinese businesses.
- Australia not alone: dozens and dozens of other countries are being treated the same way by the Chinese government
Get In Touch
Magnum knows and understands the wine industry extremely well, and enjoys nothing more than assisting wine businesses get the most out of their opportunities.
“Be Smart, Stay Safe and Enjoy a Good Bottle of Wine”
Telephone: +61 (0) 403 609 757
james@magnumwinesolutions.com.au
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